Hindustan is a Hindi newspaper printed in 19 editions across five states - i.e. Delhi NCR, Uttar Pradesh (Lucknow, Varanasi, Meerut, Agra, Allahabad, Gorakhpur, Bareilly, Moradabad, Aligarh, and Kanpur) and Uttarakhand (Dehradun, Haridwar, Haldwani), Bihar (Patna, Bhagalpur, Gaya and Muzaffarpur), Jharkhand (Ranchi, Jamshedpur and Dhanbad). Besides which, the newspaper is also available in such towns as Mathura, Saharanpur and Faizabad. With a circulation of 2,300.910 as of January-June 2014, it is India's fourth most-read newspaper.
This is how a newspaper launched on April 12, 1936, now reaches across the country's Hindi belt with political and economic news as well as topical articles to a wide variety of interests in this vast region. This is the big reason for advertisers’ seeking its pages to advertise in such categories as Matrimonial, Property, Appointment, Education, Entertainment, Business, Retail, Services, Public Notices, Tenders, Change of Name, Travel, Lost and Found, Obituary and Remembrance and others. All of these carry ads at different rates which have to be found out.
Hindustan also provides the following colour supplements:
Advertising in all the supplements costs less than in the main paper, but differs from supplement to supplement.
Hindustan newspaper ads are very cost effective in terms of the response that they create in the markets they serve. Therefore, to place ads in Hindustan newspaper, the advertiser must first have access to the rates of Hindustan Hindi classified advertisements among the other kinds.
1. Classified Text ads: These are the lowest-cost simple, black and white text ads are printed in the word format. If they exceed five lines, extra charges will be levied. Extra charges will enhance the ad with colour, ticks, bold and screen greater visibility. These ads are charged on a per-word basis.
2. Classified Display ads: These ads more expensive as they are charged per square centimetre with features for making the design more attractive through images, colour and other embellishments. The advertiser also compose the ad text directly online through helpful templates. He or she can also upload the ads in PDF/JPEG/EPS formats.
Display ads are the big draw in Hindustan and the most expensive of the three formats in which ads are accepted by the newspaper. There are no limitations on the size, colours or pages. Even the positions on each page can be booked. But all these have different rates per square centimetre.
Using three easy steps, an advertiser can personally book the ad online – 1. Choose the newspaper, 2. Create the ad, and 3. Confirm the dates while making the payment.
But there remains the question of the multitude of rates which can really be complex and confusing to someone who is not familiar with media and newspapers. This is where the advertiser can depend on the media strengths on the online facility, Myadvtcorner. Not only is it instantly available but is aware of whatever discounts are offered from time to time in any category and can be communicated to the advertiser at no extra cost.
That’s one big way to make whatever goods, services or events the advertiser is marketing, make a big splash in the required market – at the right time and the right cost.
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