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Advertisements inform students about the courses they need for their growth, the institutions – schools, colleges, universities and others – that offer the courses, along with the details like their contents, locations and timings. That’s how education ads in newspapers link the two, the course providers and course seekers.
And the choice of newspapers is many. They include school, college and institution ads in Indian newspapers such as The Times of India, The Hindu, The Hindustan Times, The Indian Express, Deccan Herald, Andhra Jyothi, Anandabazar Patrika, Assam Tribune, Kashmir Times, Punjab Kesari, Dainik Jagran, Hindustan Hindi, Navbharat Times, Amar Ujala, Dainik Bhaskar, HT Education, Education Times etc., among over 1,000 members of the Indian Newspaper Society (INS).
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After all, learning and education are essential for the professional and personal growth of an individual. Hence, an average 15-20% Indians spends of their annual income on education. The education domain in India – which includes schools, colleges, universities and institutions of higher education – is a massive sector that is still growing.
Aside from the formal education ads, the informal sector puts out education newspaper advertisements for such subjects as acting, astrology, beauticians, bank P.O., health & fitness courses, martial art classes, yoga, spoken English/French/German etc., fashion designing, hotel management, professional courses, medical courses, computer courses, home tutors for various subjects, and the like. Today, education advertising adds much value to education since it has itself become more competitive and sophisticated. Thus, every kind of educational institution seeks innovative ways to build its image – including many kinds of extracurricular activities like camps and sports activities. These add value to improve their standing. Aside from courses and activities offered, some of the key factors that influence the choice for an educational institution are affiliations, college infrastructure, accommodation available, placements and recruiters.
Because education plays such a vital role in a person’s all-round development, it contributes much to the nation. Education-related advertisements in national and regional newspapers reach young students. The education advertisements in newspapers keep them updated about all aspects of education and the various opportunities in the education sector.
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These advertisements can be seen in all four advertising formats – text classified, display classified and display.
• Educational text classified ads (run-on line) black and white can be used to minimise costs since they are charged by the word or line depending on the newspaper.
• Educational display classified ads are more expensive being charged per col. cm. since they attract more attention through the use of such enhancements as colour, small illustrations and logos.
• Educational display ads are the most expensive as they have no restrictions on size, page and colour. These can also be printed as education front, back and third page, full/ half/ quarter page advertisements.
Still, newspaper ads are the most cost-effective because they not only reach remote corners of India in every Indian language, even where there is no electricity or internet connection, but are flexible in terms of size and content.
To reach any newspaper anywhere in India from anywhere else to place admission advertisements in newspapers, the most efficient and speedy means is through Myadvtcorner, the online service of an INS-accredited advertising agency which provides all sorts of media services, free of charge including education advertisement samples and the latest education advertisement rates of every edition of every newspaper.
STEP 1: SELECT NEWSPAPER
Specify your Category & Locations
STEP 2: COMPOSE AD
Take help of sample creatives
STEP 3: PAYMENT
Pay via: online, ofline
Select Ad Type
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Q.: I have to give an advertisement in the newspaper for my institute. Please advise. Ans.: Please specify the target cities, according to which we can suggest the best suitable newspaper. For instance, in English, for Delhi, they are Hindustan Times and The Times of India, for Bengaluru, it is The Times of India, and Deccan Herald, for Chennai, The Hindu, for Kolkata, The Telegraph. Likewise, there are innumerable leading newspapers in different languages for different cities. Book Now!
Q.: Which newspaper could be the best choice for an educational advertisement of my institute in Kolkata? Kindly suggest. Ans.: Thank you for being on our website. We would suggest The Telegraph newspaper for English educational advertisements for your institute. The Telegraph is an English language daily with a wide circulation of 4,72,250 approx. and 5 editions: Calcutta, South Bengal, North Bengal, Northeast and Jharkhand.
Q.: Which is the focus day for an advertisement in the education section of Hindustan Times Delhi? Ans.: The focus day to release an advertisement in the education category in Hindustan Times Delhi is Wednesday. There are 2 packages with 2 different rates. You can opt for any package that suits you.
Q.: We would like to publish an advertisement in “The Times of India, Kolkata”, under Education/Admissions Open category. Please revert with the best package available for the advertisement. Ans.: The main day for an educational ad in The Times of India for Kolkata is Tuesday. The suggested package is The Times of India on Tuesday, the Bengali Ei Samay on Wednesday and Education Times on Monday. Please mail us the matter at email@example.com so that we can let you know the cost of the advertisement.
Q.: I would like to publish an advertisement for my educational institute. What type of advertisement should I use? Ans.: You have 2 options. Either go in for a classified display ad or a display ad. Classified display ads cost less and are published in the classified page under the Education category. The display advertisements have no restrictions of size and location in the newspaper but cost more and have a bigger impact.
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MyAdvtCorner.com goes beyond just providing a platform for educational institutions to display their facilities through classified text, classified display and display ads in colour. MyAdvtCorner.com also informs those seeking education where the most apt are available.
Through MyAdvtCorner.com, the text of the ad can be written and then enhanced through borders, bold texts, background colour and other such visual devices in some newspapers. For classified display ads, you can see the sample or send us the material for preparing the ad through our own experts. This can be simultaneously previewed, edited and finished to your complete satisfaction. It can then be sent to MyAdvtCorner.com for instant publication in the newspaper of your choice.
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