Circulation : 5,58,453
Language : Kannada
"The Voice of the People":, Prajavani, a Kannada newspaper, was founded in 1948 in old Bangalore by K. N. Guruswamy, a local businessman. Today, his family still runs his company, The Printers (Mysore) Private Limited, which owns the newspaper. Under them, this daily has reached a circulation of 5,58,453 (as of August 2014) from 21 editions across the state – Belur, Bellary, Koppal, Raichur, Bijapur, Bagalkot, Davangere, Shimoga, Uttara Kannada, Belgaum, Haveri, Gadag, Dharwad, Chikmagalur, Kodagu, Udupi, Dakshina Kannada, Kasargod, Raichur, Bidar and Gulbarga.
That gives you an idea of how close to your target audience in Karnataka you can get with Prajavani. Through its pages, you can advertise under a number of categories – Classified Text and Classified Display, Display, Appointment Ads (in PV Avenues), Tender Notice, Public Notice, Matrimonial, Recruitment, Property, Change of Name, Announcement, Travel Ads, Obituary and many others. Prajavani newspaper ads are of the same three formats as in all other newspapers: Prajavani classified ads – both Text and Display which appear in the classified pages – and Display ads which can appear on any page or any position of any page.
Ads in Prajavani newspaper can be placed by getting the rate card which can be very complicated for those unfamiliar with the media in general and newspapers in particular, especially Prajavani. Each of the newspaper’s 21 editions has a different rate for each of the categories (Matrimonial, Property etc) and this is only one complication. The other is each page in each edition – from front to back – not only has a different rate but each position on each page – from top to bottom and from left to right – also has different rates. All of which depends on whether the ad is in colour or in black and white.
Then again, Classified Text ads are charged by the word or line subject to five lines after which the costs rise. Classified Display ads are more expensive because they are charged by the square centimetre and allow various digital eye-catching enhancements.
The easy way out of this is to reach out to the very reputed online facility, Myadvtcorner which belongs to a full-fledged, INS-accredited advertising agency. Its media section, being in constant touch with the country’s newspapers, is in a position to a) provide the latest rates, b) pass on any rebates in any category that might be offered, and 3) arrange for timely printing of the ad if at least two days’ notice is given in whichever edition of Prajavani.
When you advertise in Prajavani, your ad is carried by "the voice" of the people of Karnataka in their language.