In every organisation, getting the right person for the right job at the right time has always been a human resources dilemma. For this purpose, these professionals deploy a wide variety of strategies which include tapping the media. Of these, the most effective means of mass communication is the most sought-after means of advertising which is most flexible, has the widest reach and is cost-effective is the daily newspaper. It also offers the most options in terms of editions and languages.
Take a look at where all one can place recruitment ads in leading newspapers such as The Times of India, Dainik Jagran, Hindustan Times, The Indian Express, Anandabazar Patrika, Malayala Manorama, Navbharat Times, Rajasthan Patrika, Eenadu, Prajavani, Guajarat Samachar, Sakal, Sakshi, Punjab Kesari, The Economic Times, Samaja, The Hindu, Assam Tribune, Maharashtra Times, Amar Ujala and Ajit among over 1000 members of the Indian Newspaper Society (INS).
There are three kinds of ads which can be used in newspapers:
• Recruitment Classified Text Ads which are the cheapest as they are laid out in simple running text. They are charged on the basis of the number of words or lines used in the advertisement (depending on the newspaper). By paying more, some eye-catching enhancements can be used like background colour, bold letters and tick mark.
• Recruitment Classified Display Ads which cost more because advertisers get more freedom to design using different fonts, images and logos. Use of black-and-white or colour influences the cost also. Thus, they are charged on the basis of per square centimetre consumed.
• Recruitment Display Ads which are the costliest, have no restrictions with regard to size, colours or page and can be printed as recruitment front, back and third page advertisements as well as recruitment full, half and quarter page ads.
It must be remembered that advertising rates vary from edition to edition of even the same newspaper and that combo-rebates are possible in some cases where the same ad in the same size is used in more than one edition of a newspapers (for example, the Ahmedabad and Surat editions of Gujarat Samachar).
Where possible, recruitment advertisements are designed not only to attract the right kind of candidates for the job vacancy but also to project the image of the organisation to generate trust in the applicants. This is in addition to the expected job designations, job descriptions, pay-packets and other terms of employment that the organisation may wish to reveal. Naturally, multiple-vacancies can also be filled by such ads with greater cost-effectiveness. For example, since a single ad for just one managing director could occupy the same space as an ad for five different posts, both ads will cost the same but the latter will be more cost-effective – right?
Management consultants, too, can benefit from newspaper advertising. So can Senior/Top Managers, Assistant Managers, Public Relations professionals, Advertising Marketing and Sales people, Secretaries, Career Consultants, Personal Assistants, Overseas Job Consultants, Career Course Providers, Placement Consultants, Situations Vacant, Resume Writers, Computer Operators, Web Developers, Programmers, DTP Operators, Data Entry Operators, Accounts & Finance people, Accountants, Professors, Academics, Teachers, Receptionists and Telephone Operators, Delivery Boys, Peon, Hairdressers and Dieticians, Fashion Designers, Designers, Photographers, Journalists, Writers, Developers, Part-Time workers, Situations Wanted etc.
From anywhere in India, when placing recruitment ads in newspapers, the fastest and most streamlined way of placing recruitment advertisements is through Myadvtcorner, the online facility of an INS-accredited advertising service, Mind Makers Communications Pvt Ltd, which offers multiple free media services for recruitment advertising among which are booking jobs and vacancies classified advertisements for newspapers, recruitment advertisements, situation vacant advertisements, situation wanted ads, even providing recruitment ad sample.
So move to this fingertip online facility when you want to do a recruitment classified ad booking.