Real estate in and around the national capital region (NCR) is literally hot property the way the prices and demands are rising in Delhi, Noida, Ghaziabad, Faridabad and Gurgaon which comprise the Delhi NCR. This can be seen from the variety of property advertisements in newspapers every day in the area in newspapers such as The Times of India (Property Times), Hindustan Times (HT Estates), Navbharat Times, Hindustan Hindi and other dailies. These range from classified ads in newspapers to sell or buy property like hotel for sale, house for sale, flat for sale and land for sale, which could be agriculture land, farm houses and plots for sale. Other newspaper classifieds real estate ads could be for commercial property like offices, industrial premises for sale etc.
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These ads would be in all the three formats of property print advertisements carried:
• Text classified ads: The cheapest format is a simple running text ad in the classified section of a newspaper and are usually one-column wide and grouped under headings categorising the service or product offered.
• Classified display ads: These cost more because they permit higher visibility and the advertisements can be in both colour or black & white. They allow graphics and coloured fonts and logos.
• Display ads: These high-resolution ads are the most expensive and are designed in sizes like quarter-page, half-page and full-page or as required by the advertisers. Such ads can have graphics, photographs, location maps and logos with coloured fonts and type faces.
As can be seen, property ads in newspapers — or real estate advertisements — are platforms for promoting the sale or purchase of not only specific property but also those in different localities or regions. These ads range from selling barren land to fully-fledged built-up properties to meet diverse needs.
To meet this demand, newspapers have dedicated special supplements for the purpose. For instance, The Times of India publishes the free supplement Property Times every Saturday and so does Hindustan Times publish its HT Estates supplement. Both newspapers have among the largest circulations of English dailies in India with The Times of India figure of 3,057,678 and Hindustan Times’ figure of 1,301,139 daily (as of Jul - Dec 2015) according to the Audit Bureau of Circulations.
While Saturdays are the focus days with these publications, they also accept real estate ads on other days also. Thus, ‘Accommodation Wanted’ and ‘Accommodation Available’ ads are seen on other days as also space to rent or lease. Similarly, on random days, property advertisements can also be published for the purchase of built-up properties, furnished or unfurnished apartments and studios. Banquets halls or holiday resorts are also properties to be advertised to get footfalls. Then there are ads for property exhibitions which work in two ways for real estate agents by making them into intermediaries of those who wish to buy and those who wish to sell real estate.
Such newspaper real estate sections also carry information about brokers, property agents and consultants along with their contact details. Hence, they carry ads of real estate agents. End-users, investors or buyers, have their own property needs and look for spaces which publish property for sale ads which are also carried as property classified advertisements.
Through such ads, a whole range of property selling and buying options are opened up. The property advertises such informative details as configuration (of 1-, 2-, 3- or more BHK), covered area, type of ownership, location, infrastructure and amenities available in the neighbourhood — like facilities in the vicinity, connectivity, and distances from strategic areas. Often, the expected or base price is also mentioned, which can be compared with rates prevailing in the market.
From anywhere in India, to meet such wide-ranging needs through property or real estate advertisements, the quickest and smoothest means to place property advertisements is through Myadvtcorner, the online facility of an INS-accredited, full-service advertising agency, Mind Makers Communications Pvt. Ltd.