When someone breathes his or her last, aside from internal matters, a most important activity is communicating the news to others nearby or far away. This is best done through obituary ads in newspapers because they are so flexible, far-reaching and cost-effective.
Obituary ads are paid notices placed in selected newspapers to announce the demise of someone along with related matter as follows:
• Name of the person
• Date of birth
• Date of expiry
• Funeral venue details
• Post-funeral rites details
• Name of the relatives
• A message to display
The three kinds of obituary ads are as follows:
Such ads cost the least and carry only text giving the minimum basic information like the name, date of expiry and names of family members.
These ads cost more as they carry a picture of the deceased with the text and other relevant details as above. They are more visible.
These are the most expensive because there is no restriction to the size or page on which they can be published.
One can place an obituary advertisement in The Times of India, Hindustan Times, Dainik Jagran, Hindustan Hindi, Navbharat Times, Amar Ujala, Malayala Manorama, Anandabazar Patrika, Daily Thanthi, Eenadu, Rajasthan Patrika, Matrubhumi, The Tribune, Daily Aj, Shrinagar Times, Assam Tribune, Gujarat Samachar, Prajavani, The Telegraph, Sandesh, Sakshi, Andhra Jyothi, Assam Tribune, Mizoram Times or any of some 1000 members of the Indian Newspaper Society (INS).
Everyone who knew the deceased will not be available at the time but many would like to join the bereaved family as far as possible thereafter and to attend whatever rituals are observed after the funeral. This is where the newspaper plays a crucial part in informing such people of the opportunities to join the family. The obituary ad it carries will tell even remote people of the dates, times and places where congregations with the family can be held.