Anandabazar Patrika newspaper: Founded in 1922, the Ananabazar Patrika is a Bengali vernacular published from Kolkata, New Delhi and Mumbai by the ABP Group. These are in addition to its editions which, during the six days of the week, it has divided the state into six parts district: North Bengal (Malda, Jalpaiguri, Darjeeling, South and North Dinajpur, Alipurduar, Cooch Behar), South Bengal (North and South 24 Parganas and Hooghly, Howrah, Bankura-Birbhum-Purulia, Nadia-Murshidabad), Midnapore and Bardhaman. On four days of the week, it publishes tabloids for Kolkata and its adjoining areas – Howrah, North Calcutta, South Calcutta, and East Calcutta. It can also be read on the Internet.
In addition to the newspaper’s regular Sunday Supplement, Anandabazar Patrika also publishes its the Saturday supplement, Patrika and Rabibasario, which includes a children's page called Anandamela. Every Monday, it publishes the Prastuti supplement (on alternate Mondays) and Ananda Plus. On Tuesdays, its supplement is Kajer Bazar. Besides these, its editions publish special supplements for particular places from which the editions are published – "Kolkata" for the Kolkata edition, for instance. Comic strips of Phantom and Mandrake the Magician are also carried from Monday to Saturday. During Durga Puja, it brings out a special festive issue, Sharadiya, in addition to an annual issue.
This wide range of opportunities can only mean “anand” in the bazaar for advertisers. That is because all the above provide ample opportunities to advertise, with each supplement costing less than the main paper and different from each other. As of December 2013, Anandabazar Patrika had a circulation of 1.16 million copies and, as per the Indian Readership Survey of 2012, it is the only Bengali newspaper with an average readership of 5.8 million per issue. For advertisers, these figures indicate the kind of response they can expect by using the pages of the Anandabazar Patrika.
And the newspaper caters to a wide variety of categories of needs. These include: Matrimonial, Property, Automobile, Business, Recruitment, Lost and Found, Announcements, Public Notices, Tenders, Education, Change of Name, Personal, Obituary and Remembrance among others. Each of these as its own rates and offers discounts, rebates and special packages on occasion.
Why advertising in Anandabazar Patrika newspaper provides good value for money.
The circulation of Anandabazar Patrika speaks of its popularity with its specific readers. That means advertisers get more value for money when they advertise in Anandabazar Patrika to those readers.
Cities covered with circulation
Anandabazar Patrika offers advertisers the choice of its editions in: Kolkata, Howrah-Hoogly-24 Parganas, Barddhaman, Bankura-Birbhum-Purulia, Nadia-Murshhidabad, Medinipur, South Bengal and North Bengal, New Delhi and Mumbai.
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These advertisements can be in the classified text, classified display and display formats
Every day, the classified sections of Anandabazar Patrika offers advertisers subsections covering various categories like matrimonial, change of name, situations vacant, lost and found, missing persons and public notices among the many.
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