There are audiences beyond those who read the usual news in newspapers. In the case of Hindustan Times, these are the devotees of its free colour supplement HT City. Published from Monday to Saturday, it covers the latest in movies, film gossip, entertainment, fashion, social gatherings, Page 3 events and other society news. It also carries pull-outs on various subjects -- Monday: health, Tuesday: gadgets, Wednesday: travel, Thursday: motoring, Friday: week-end guide, Saturday: décor and shopping.
HT City comes free with each of the dozen editions of Hindustan Times published across India from New Delhi/NCR, Mumbai, Kolkata, Lucknow, Patna, Ranchi, Bhopal, and Chandigarh among other cities. India’s second-most widely read English broadsheet daily has a circulation of 11,66,382 (as of November 2015) according to the Audit Bureau of Circulations, and a readership of around 37.67 lakh.
Book HT City advertisements either in the supplement or the dedicated pull-out on a particular subject -- e.g. health, gadgets, travel, motoring, week-end guide, décor or shopping -- but ensure that it is only a display ad of a minimum size of 4 cm X 4 cm. Like all display ads, these have to be reserved in advance to ensure that the advertisement is released on time.
Despite being a display ad, the cost of an advertisement in HT city is less than Hindustan Times display advertising. However, though the rates are different for each edition, the benefits of combined rate discounts are passed on to the advertiser if one ad in the same size is published in more than one edition -- for instance, Mumbai and Kolkata.
Reaching Hindustan Times to advertising in HT City in a particular edition could be problematical for those unfamiliar with media in general and newspapers in particular. For them, a simple laptop solution is to contact the recognised online advertising services of Myadvtcorner. Its strong media team provides free services that range from providing the latest rate to ensuring timely publication of the ad.
So, add new colour to your advertisements of whatever goods, services or events you are promoting by going for HT City, the colourful supplement of Hindustan Times.