Obituary advertisements: To inform the masses, Obituary ads are usually carried immediately on the death of a loved one – either at the personal level or corporate level where the demised is a very important personage of the organization. A newspaper obituary also informs the public about the specific date, time and venue of cremation/burial, chautha / uthala / funeral services. These advertisements are carried immediately by the newspapers which consider these as date-sensitive.
The obituary advertisements are charged on discounted rates within a certain size depending on the newspapers. However, bigger, color display advertising will be charged at normal display rates though carried in a time-bound manner. Some newspapers, Hindustan Times and The Times of India and others, carry obituary advertisements of fixed 3cm width in the classified display under obituary column on the obituary page at a further discounted rate.
Remembrance/Unforgettable advertisements: These are released daily on the obituary page in a block of newspapers once a year as tributes to a deceased person. The cost of such block advertisements will be nominal and restricted to a specified no. of lines according to each newspaper. However, in the case of large remembrance display ads like those put out by individuals or big organizers, the rates will be the same as that of the newspaper’s usual obituary display advertising.
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