For Classifieds regular/ordinary/ROL advertisements:
These types of advertisements are the cheapest form of newspaper advertisements. These are priced on a per line/per word basis. The basic classified advertisement has the first word in capital/bold with all remaining lines/words in regular style in a simple paragraph.
For Classified Display advertisements:
These types of advertisements are a little costlier than the regular classifieds. These are priced on a per column centimetre/per square centimetre basis. The format uses a border in a variable point size for higher visibility and greater impact. This style also allows the use of a logo or a visual. It can be in colour/black & white. Classified Display advertisements are acceptable only in single column – i.e. the width of a Classified Display advertisement can vary from 3 centimetres to 4 centimetres and the maximum height of Classified Display advertisements can be 52 centimetres but should not be less than 4 centimetres and 5 centimetre as per the publication guidelines.
For Display Advertisement:
These types of advertisements are the HIGH IMPACT and costliest types of advertisements. These advertisements can be of any size in width/height but should not be less than 4 centimetres in width and 3 centimetres in height. They can be colour/black and white.